What we think
Let’s inspire more young people into work.
We are lucky to have the wonderful Naomi Ward on our team, working on many of our research projects aimed at children and young people. As an educational specialist she brings a hugely valuable extra perspective to our thinking but more than that, she inspires us and reminds us of how important it is to... Read more
Our Retail research
Here’s a look at just a few examples of our approaches to retail research. To find out more just drop us a line. Here’s a look at just a few examples of our approaches to retail research. To find out more just drop us a line.... Read more
Our Children & Youth research
Here’s a glimpse into our research with children and young people…drop us a line if you’d like to know more about what we can do for you.... Read more
It’s all about rapport
Barry White Jr. is a 5th grade teacher from Charlotte N.C. in the States whose video on YouTube, doing personalised hand shakes with all his class is a great pick-me-up distraction AND inspiration (take a look below). Now he is obviously far too cool for school, (or not as the case may be), BUT for... Read more
Sally’s inspired by a creative method & family insight
Who’s your inspiration? Parents, teachers, celebrities, sports personalities, politicians, family, friends the list is endless. My history teacher is one of mine, I hated the subject at school, but now as I grow older I remember snippets of what he taught us and I reminisce wondering why I didn’t absorb every bit of knowledge he... Read more
Knowledge Transfer Event at British Museum
Check out the Knowledge Exchange Storify: https://storify.com/EP_UCL/knowledge-exchange-2016... Read more
Snapchat etiquette…call me Soniab*itch from now on ;)
It’s fascinating how every generation takes and owns a platform to create their own unique way of communicating that’s intentionally not intuitive or understandable by the adult world. Snapchat is a great example…I couldn’t imagine trying to convey the range of information and emotion they do in one image…but I’m old and I don’t really... Read more
A Word about Wellbeing
Our wonderful colleague Naomi has some words of advice on wellbeing. This blog was originally written for teachers but any of us who work with others and want to get the best from our teams and be able to give the best to our teams should take note…everybody sitting comfortably? Today’s lesson will begin… Teacher and... Read more
The Rise of the Machines: what should advertisers do?
From a research perspective the developments in technology are opening doors to even greater creativity and insight. It’s something to run towards, not run away from. At Oxy we’re about being brave and bold and I reckon that’s what’s needed here. – Be open to using new technology to help inform development. We’ve developed some... Read more
At a recent conference I was posed with the following question: â€˜If creativity is future-proofed does that mean creativity is a fundamental part of what makes us human?â€™. The first thing is that creativity definitely isn’t unique to humans. Other species create BUT it’s the effort, enjoyment we derive and the value we place on... Read more
Metal Mickey or the Matrix… which freaks you out the most?
At the recent Mindshare Huddle I took part in a panel discussing the following question: ‘Is it game over for creatives? Can a machine do your job?’. The aim was to talk about the influence of automation / AI on the creative process, but for me, the really interesting question was ‘Why are we all... Read more