Research that gets to the heart of what matters

Uncovering insight that makes the difference

Oxy Approach

Clients, partners and associates

  • Mattel Logo
  • Colgate Palmolive Logo

We’re passionate partners to our clients

We’re smart & savvy

We’re great moderators

We’re passionate partners to our clients We’re smart & savvy We’re great moderators

Oxy case studies

  • Longitudinal

    An expert Gen A panel to give in-the-moment insights, exploring digital engagement and attitudes over time.

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  • Neuroscience

    Investigating the cognitive impact of play using qual and pioneering developmental neuroscience.

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  • Co-creation

    Agile, sprint-style co-creation study for the development of a new kids’ app.

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  • Sensory

    Qualitative future development focus supporting our partner’s expert sensory research.

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  • Semiotics

    A creative and strategic development project with a long-term vision.

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  • Ethnography

    Multi-market study, using mobile app-based platform for in-the-moment insight into behaviours, decision making and attitudes.

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  • Programming

    Pilot testing and series development research with a focus on executional development.

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  • Collaborations

    An innovative approach working with colleges and educational specialists to engage teen audiences.

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  • Play

    Play

    Using our child development expertise and play therapy partners to identify range and brand opportunities.

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Client Testimonials

  • "A fantastic partner, supporting us on our journey through enhanced understanding of children with neuroscience. She has been a true partner in aiding us reach our strategic goals, by helping to translate the science into actionable, commercial insight”

    Michael Swaisland, Head of Insights and Analytics, for EMEA at Mattel.

  • "An incredibly able kids moderator...able to engage children of all ages, drawing out useful and actionable insight in all of the projects we have worked on together (not a small number!)".

    Research Director, Global Children’s Broadcaster

  • "Absolutely brilliant in managing all the complexity and super flexible in terms of last minutes changes & challenges. Very energetic and engaging, she was able to get us rich insights as to why one product works better than another in specific use occasions. Her thoughts & ideas around further product development were highly appreciated by the team."

    Priya Sivaraman, Insights & Strategy Professional, Ex-Unliver, Nestle, Kantar, TNS.

  • "Reports are succinct, insightful and on the point. In short, you get the answers that you sought and recommendations to do better in the future. So in sum I recommend Sonia highly for any qualitative projects - even challenging ones - that you might have".

    Ulrich Rieger, Managing Director, MW Research

  • "Very experienced, super flexible, professional and a joy to work with! Sonia is a huge hit with respondents and always makes sure we gain excellent value from our research together. Going above and beyond. A fave partner of Perkier's and is definitely a keeper!!".

    Ann Perkins, Managing Director - Founder, Perkier Foods

  • "I've worked with Sonia on a few qualitative research projects, across the UK and Europe. She is passionate, professional, knowledgeable and so reliable. She cuts through jargon, replies to briefs quickly, clearly and usually with improvements in the strategy. The output delivery is high quality, Sonia brings her own excellent communication style to the delivery and adds that extra clarity, gravitas and credibility".

    Julia Nicoara, Marketing and Communications Director at The Carbon Trust

  • "A great partner, responsive and thoughtful, fully aware of what clients need to take insights into the business. Bouncing ideas around feels like she’s an extension of the in house team but she still remains objective and engaging with respondents in focus groups. She creates a welcoming atmosphere for consumers so they speak with ease and honesty during sessions. She works brilliantly with PPL Insights, bringing qual and quant together seamlessly as well as leading global qual projects with ease".

    Philippa Rose, Consumer Insight Expert.

  • "Her commitment to applying quality science to marketing, market research and consumer insight is inspirational and demonstrates the thought leadership needed to transform these sectors for the 21st century. On top of that, Sonia is delightful, positive, and hard-working, making her an absolute pleasure to work with. If you get a chance to work with Sonia and her team at Oxy, I highly recommend them!".

    Joseph Devlin, Professor of Cognitive Neuroscience, University College London

  • "Sonia's passion for neuroscience has made her a pleasure to work with on some truly exciting and innovative projects. Her philosophy is that leading-edge neuroscientific and psychological research should be built into projects from the word go, and she has been tireless in working with leading academic research to find exciting and innovative approaches to qualitative research".

    Björn Christianson, Director of Business Development at UCL Consultants.