College collaborations to assess and develop an online teen platform
CASE STUDY
An innovative study ensuring the teen audience as co-creators in the research.
Collaborating with schools and colleges for mutual benefit: insight generation and curriculum enhancement (Business Studies and Media).
Classroom take-overs to explore the role of social media, key influencers and drivers/barriers within the category.
Qualitative pre-tasks and groups to deep dive into the response to the current platform.
Co-creation workshops with teens, clients and researchers to develop the ideal platform to increase reach (content, messaging, branding).
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Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Programming
A Pilot test for a preschool programme across European markets.
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Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
