Neuroscience collaboration to fuel brand strategy and comms
CASE STUDY
The client wanted to understand the cognitive impact of play using pioneering neuroscience.
We worked with University College London to conduct a Literature Review to establish existing learning and gaps to add value.
Then engaged Cardiff University, as leading in the developmental research area, offering great strategic fit for the brand.
Oxy then guided our commercial clients & research teams to maintain academic integrity whilst delivering against clients’ objectives.
We delivered rigorous project management, focus on commercial and academic goals and our passion for innovation, collaboration and learning.
Read our other case studies
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Longitudinal
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time.
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Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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Semiotics
A creative and strategic development project with a long-term vision.
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Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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Programming
A Pilot test for a preschool programme across European markets.
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Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
