Using semiotics and qual to optimise comms
CASE STUDY
A creative and strategic development project with long term vision.
To understand the impact of all messaging elements on communication response, we conducted a semiotic analysis with our semiotic partners, followed by qualitative exploration:
Semiotic investigation into the cultural meaning inherent in the category’s signs, symbols, words and visuals: RDE analysis.
Exploring the brand’s comms and fit with category conventions.
Qualitative deep dive into current comms and competitive context.
Interim workshop to springboard development of new creative.
Final qualitative to test and optimise comms.
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The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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Programming
A Pilot test for a preschool programme across European markets.
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Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
