Qual & Quant: Ethnography, groups and segmentation analysis for future direction.
CASE STUDY
A multi-market study to understand current behaviours and attitudes, competitive context, response to new concept and to identify optimum targeting and messaging.
We built learning via a foundation of ethnographic and qualitative insight which was then tested and validated via quant.
Using the Indeemo mobile app we gathered a detailed understanding of consumer behaviours, attitudes & occasions.
Qualitative depths further explored drivers, barriers, needs and wants as well as responses to developed concepts.
We identified the strategic opportunity and optimised concepts based on consumer insight.
Quantitative concept testing identified the optimum concept and target for development.
Read our other case studies
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Longitudinal
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time.
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Neuroscience
The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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Semiotics
A creative and strategic development project with a long-term vision.
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Programming
A Pilot test for a preschool programme across European markets.
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Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
