What Oxy does
26yrs in the industry means there’s not much I haven’t covered!
Qualitative research across (almost) any sector… 26yrs in the industry means there’s not much I haven’t covered!
Great moderation with broad targets, (the cornerstone of any good research), including kids, teens, HNW, business targets, and ‘mainstream’ consumers.
Execution and strategic expertise: from programme and product development to brand positioning, market segmentations…and everything in between.
One-to-one dedicated attention to my clients: it’s my business so I care…a lot. I’m always there, always ready, always working for your brand.
A network of fantastic freelancers and specialists when a dream team is required: colleagues include semioticians, neuroscientists quant researchers and film-makers.
UK and international research.
Where it started
It’s been a long time in research since TRBI back in the 90s’, but now Oxy is nearly 10yrs old and I’ve never looked back: spending more time with fewer clients, doing work to inspire me and my clients, working as a partner, not a provider.
My eclectic client portfolio keeps perspectives fresh, building learning across sectors: from Children’s Media and Toys to Charity, FMCG to Pharmaceuticals, and Beauty to Beverages.
From the largest global organisations to great start-ups and go-getting challenger brands.
I love what I do and love knowing the difference I make to my clients.
Sonia Joao, Founder of Oxy Insight
