Programme development with 2-6yr olds.
CASE STUDY
Pilot test of preschool content across markets.
A qualitative approach moderating children from 2-6yrs and their parents.
Pre-task and group discussions moderated by skilled children’s researchers:
In-home response to pilot shows, with online questionnaires, exploring engagement, comprehension and appeal.
Group discussions with children from 2-6 years using skilled children’s moderators: play-based and school-based techniques; storytelling; physical & creative exercises.
We provide clear, action-focused direction for execution and strategic elements.
Read our other case studies
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Longitudinal
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time.
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Neuroscience
The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Sensory
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
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Semiotics
A creative and strategic development project with a long-term vision.
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Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
