CASE STUDY
Sensory qualitative for product development
We conducted qualitative in-depth interviews building on sensorial insights gathered via research from our sensory research partners.
Granular level usage experience insight and product property optimisation to fit with needs and brand concepts were all key:
Working with sensory research specialists for foundational product experience understanding.
Meticulous moderation to understand the interplay of each sensorial element.
Using creative exploration to explore emotional and functional product usage journeys as well as brand impact.
Recreating occasion mindsets through projective techniques and re-enacting usage scenarios through mocked-up settings to assess product delivery.
Guiding respondents to keep within practical production parameters.
Capturing individual responses for usage detail and leveraging group dynamics for creative future focus.
Read our other case studies
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Longitudinal
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time.
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Neuroscience
The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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Semiotics
A creative and strategic development project with a long-term vision.
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Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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Programming
A Pilot test for a preschool programme across European markets.
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Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
