CASE STUDY
Sensory qualitative
Qualitative approaches to elicit granular insight into sensory experiences of products and packaging: from food and drink to Pharma and beauty.
Working direct with clients or supporting sensory agencies, I’ve worked for many years in this hyper-detail focused area:
Understanding the importance of protocols, health and safety and rigour in this space.
Meticulous moderation to gather granular sensorial insight with an eye on strategy & actionability at all times.
Using creative and projective techniques to explore beyond the obvious and functional when needed.
Always delivering findings in ways that are immediately actionable and accessible for all stakeholders: from R&D to Marketing to Sales.
Read our other case studies
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![Close-up of a woman with blond hair photographed outdoors, wearing a casual jacket, holding and looking at a smartphone, with a blurred park background.]()
Longitudinal
We created an expert Gen A panel using ethnographic approaches to explore engagement and attitudes over time.
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![A child sitting on the floor, holding a pink plush doll with embroidered face.]()
Neuroscience
The client wanted to understand behaviours and the impact of types of play using pioneering neuroscience
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![A young girl with curly hair wearing a rainbow-colored headband is sitting at a table, concentrating on a tablet device.]()
Co-creation
Our client wanted consumer insight front and centre during the development of a new kids’ app.
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![A young woman with long dark hair and glasses, wearing a black t-shirt, standing in front of a neon-lit wall of signs, illuminated by colorful neon lights.]()
Semiotics
A creative and strategic development project with a long-term vision.
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![Laptop screen displaying a shopping website with pictures of children using tablets and smartphones.]()
Ethnography
Multi-market study to understand current behaviours and attitudes, competitive context, response to new concepts, and identify optimum targeting and messaging.
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![Child with pigtails watching television in a living room.]()
Programming
A Pilot test for a preschool programme across European markets.
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![A group of students with backpacks walking towards the entrance of a modern school building.]()
Collaborations
An innovative study ensures the teen audience as co-creators in the research.
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Play
A qualitative study to understand the relevant play pattern in detail (children’s engagement and parental attitudes) to identify range and brand opportunities.
